Last week I had the privilege of interviewing the one and only Rick Schwartz. Rick Schwartz is the founder of T.R.A.F.F.I.C., the events that turn out the who’s who in the domaining industry. Rick either owns or has owned domain names like Candy.com, Property.com, Properties.com, Porno.com, Ass.com, CD.com, Widgets.com, Men.com and many many more HIGH END names.
Just a brief background on Rick. He has gone from working in the retail furniture business to owning an extremely successful drop ship company. Rick sold the home based drop ship company in 1998 for over seven figures. Through marketing of his own home based business he realized the importance of domain names and having an online presence. Rick purchased a set of domains for his business and then a set of domains related to the adult industry. The adult related domains started producing steady income from $25 a day to a couple years later $500 a day. This at the time was just a hobby. These events and a few others lead up to the day were Rick purchased Porno.com for $42,000, which at that time was unheard of. After Porno.com came Ass.com, eRealEstate.com and Men.com. The rest is history and if your in domaining you know what has come of this.
Q. At the last T.R.A.F.F.I.C. event in Brooklyn NY 250 Rick Schwartz bobbleheads were handed out. Who came up with this idea?
A. I was contacted by Warren Royal who is a domainer that bought Bobbleheads.com and asked me if it was ok to do one of me to promote his new business. I thought it would be fun and agreed to it. They did a really good job and shows the depth domainers have when it comes to business. Warren also recently authored a book and has several other projects going.
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