Domain Selling and ROI
I had a brief discussion about this topic on one of the domainer forums just the other day. I believe it to be an important subject and a possible education opportunity for other domainers new and old.
What lead to the conversation was this. I purchased a domain name for $150 and was willing to sell it for $180. The comments that followed were, that’s not a high enough return on investment (ROI) for me or I wouldn’t sell it unless I could double my money.
Take that same domain name in two scenarios…
Example.com purchased for $150 and sold for $300, but say twelve months after initial purchase giving it a profit of $150 minus any fees. It may have taken twelve months because they were looking for an end buyer, making several calls, sending many emails and maybe some regular mail trying to reach the right buyer. Using this method you turn a 100% ROI over the course of one year.
or (more…)

